Communications Strategy and Implementation

Whatever your goal, you need a smart strategy to get there. Trina brings the expertise and insights to help you understand your audiences and find the right messages and tactics to reach them.

  • Communications strategy

  • Interim communications director services

  • Landscape analysis

  • In-depth interviews

  • Community engagement

  • Issue framing and messaging

  • Media strategy

  • Media relations and partnerships

  • Storytelling program development

Message and Materials Development

Whether it’s tailoring key messages for diverse target audiences, or making technical content easily digestible, Trina can help you craft messaging and materials that resonate.

  • Key messages

  • Op-eds

  • Speeches

  • Website copy

  • Blog posts

  • Mission/vision/values statements

  • Press releases

  • Reports

  • White papers

  • Briefs

  • Social media content

  • Video scripts

Trainings and Workshops

What is framing, how does it work in the brain, and why does it matter? Trina provides trainings on core communications concepts to help your team understand the power of words and stories—and how to use them. And Trina can help you get comfortable with your messages, to go into that big speech or TV interview with confidence and crisp, effective message delivery. Trainings can be conducted online or in-person.

  • Strategic communications workshop

  • Advocacy workshop

  • Persuasive communications training

  • Spokesperson message and media training

    • Messaging framework

    • Best practices for delivering messages effectively

    • Common messaging pitfalls to avoid

    • Tips and techniques for working with broadcast, radio, and print media

    • On-camera practice

    • Customized post-training tip sheet

  • Core communications concepts (e.g. framing, priming, metaphor, effective messaging, storytelling, narrative analysis) trainings and workshops

    • 90-minute

    • Half-day

    • Full-day